Archive for March, 2011

Budweiser Bought My Baby

Monday, March 14th, 2011

The other weekend, at an annual gathering called the Pop Conference, I gave a presentation called Budweiser Bought My Baby, which used my own experiences licensing music to sponsors to investigate the way indie bands’ and fans’ attitudes toward commercials have transformed over the last 30 years.

By popular demand (where “popular” = “2 people asked me”), I’m posting that presentation here. What follows is my own personal take — the other band members probably have their own opinions.

Full presentation after the jump: (more…)

Powered by WordPress