Too Much Joy

The other weekend, at an annual gathering called the Pop Conference, I gave a presentation called Budweiser Bought My Baby, which used my own experiences licensing music to sponsors to investigate the way indie bands’ and fans’ attitudes toward commercials have transformed over the last 30 years.

By popular demand (where “popular” = “2 people asked me”), I’m posting that presentation here. What follows is my own personal take — the other band members probably have their own opinions.

(If you like this sort of thing, you can find three other presentations I’ve given at previous Pop Cons elsewhere on the web: one called “How To Write About Music You Hate,” another about the history of the Walkman, and an audio-only version of “Been Caught Stealing,” about what I learned trying to clear samples for TMJ and Wonderlick.)

Full presentation after the jump: (more…)